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2025 Edition
ISSN 0742-468XHow geocoding and reverse geocoding empower online and in-store channels
Consumers naturally have different buying habits and reasons for purchasing a product or service, especially when taking their demographics and geographies into consideration. In short, different people in different countries require content that speaks directly to their disparate needs. While seemingly simple in theory, it can be challenging to accomplish. That said, when done correctly, retailers can obtain the most optimal conversion rates.
… Leveraging geocoding and reverse geocoding — or taking an address given as latitude and longitude and converting it into real verified addresses and other associated properties of that address — is desirable and necessary to make real-time practical business decisions.
Read full story at CSA…
Geomarketing Statistics: Geomarketing, the strategic use of location data in marketing, has become increasingly prevalent with the widespread adoption of smartphones and GPS-enabled devices.
In 2024, 84% of marketers reported utilizing location data in their campaigns, with 94% planning to continue or expand its use in the future. Despite this high adoption rate, only 24% currently employ location data for measurement and attribution purposes, indicating a significant opportunity for growth in this area.
The primary applications of location data include targeting (67%) and enhancing audience engagement, campaign strategy, and personalization (52%). Furthermore, 90% of marketers have observed increased sales after leveraging location data to enhance ad campaign effectiveness. These statistics underscore the critical role of geomarketing in modern marketing strategies, highlighting its effectiveness in improving customer engagement and driving sales.
Read full story at Coolest Gadgets…
The integration of geospatial data into urban planning is revolutionizing how cities approach sustainability.
As cities around the world grapple with the twin challenges of rapid urbanization and climate change, the need for smarter, more sustainable urban planning has never been greater.
Traditional approaches to city development often struggle to keep pace with evolving environmental and social needs. However, advancements in geospatial technology are offering new solutions. By providing detailed and dynamic insights into urban environments, geospatial data is helping cities reduce their carbon footprints, optimize resource use, and improve quality of life for residents.
One of the key technologies driving this transformation is GNSS survey equipment, which offers highly accurate geolocation data crucial for planning and managing urban spaces.
Read full story at Techloy…
Portfolio Intelligence is an AI-powered solution enabling insurance carriers to act on portfolio-wide insights at scale and with greater precision.
Nearmap announced the launch of Portfolio Intelligence, an AI-powered pre-built solution allowing insurance carriers to move beyond individual property assessments and act on portfolio-level insights. With more comprehensive intelligence, insurers can easily visualize and assess risk distribution to enhance portfolio resilience, evaluate portfolio performance by agency or region, and identify untapped market opportunities. Instead of manually aggregating property data from multiple sources to understand the full scope of portfolio health, Portfolio Intelligence, available in the Betterview platform by Nearmap, aggregates AI-powered risk detections and scores based on up-to-date aerial imagery. The result is a clear view of risk distribution and faster access to in-depth portfolio quality insights.
Read full story at NEARMAP…
Scribble maps has partnered with Skywatch to bring satellite imagery and satellite tasking to Scribble Maps. SkyWatch grants access to over 400 satellites, offering critical data for industries such as agriculture, urban planning, and environmental conservation.
A standout feature of this partnership is the Automatic Polygon Minimum Area Compliance (APMAC) system, a patent-pending innovation that allows users to order satellite imagery without being restricted by minimum area requirements. This system automatically adjusts the user's selected area to meet provider-imposed minimums, streamlining the purchasing process and improving the user experience.
In addition to APMAC, users can now perform advanced band analysis directly within Scribble Maps.
Read full story at Scribble Maps…
New to CARTO? Start with these 5 essential maps! Learn how to analyze proximity, work with big data, integrate real-time updates, and leverage AI-driven insights.
Summary
McKenzie's blog guides new CARTO users through creating five essential maps to leverage its cloud-native GIS platform.Read full story at CARTO…
Scott Heitmann has been serving in the acting role since former Air Force CTO Jay Bondi departed the military branch in October.
The U.S. Air Force's acting chief technology officer announced on Wednesday that the military branch has made his promotion official after having served in the temporary role since last year.
In a LinkedIn post, Scott Heitmann said he was “both humbled and excited” to share his new status. Heitmann had been serving in an acting capacity since former Air Force CTO Jay Bondi left the branch in October. Prior to Bondi's departure, Heitmann was the Air Force's deputy CTO.
The Air Force's biography for Heitmann — which had not been updated to reflect his promotion at the time of publication — said he had taken a leading role in the branch's cybersecurity and modernization efforts, including laying the groundwork for its adoption of zero trust and implementing a device direct-patching initiative that “saved the Air Force 220k Man-Days and $20M in annual contract costs.”
Read full story at NextGov/FCW…
Digital IDs have been tested in more than 30 states, but important questions remain about how to secure them
The adoption of mobile identification has proliferated nationwide over the past year, with numerous states implementing digital ID programs to improve citizen experience and streamline access to government services.
Today, about 25 U.S. airports accept digital IDs in lieu of physical IDs, and over 15 states — including California, Colorado, New York, Arizona, Maryland and Georgia — have adopted digital IDs to make critical government services such as driver's licenses, TSA screenings, DMV services and voting more efficient and accessible.
Millions of Americans are eager to ditch their physical wallets for
Read full story at StateTech…
A recent study conducted explores which U.S. cities have undergone the biggest transformations over the past five years—and which have remained largely the same.
The past five years have ushered in major changes for many U.S. cities, as economic shifts, technological advancements and the global pandemic transformed American life.
For other metro areas in the nation, however, the changes have been minimal.
A recent study conducted by Good Migrations explores which U.S. cities have undergone the biggest transformations from 2019 to 2024, and which cities have remained more static. The study examined metros with populations exceeding 250,000, factoring in population changes, median household income changes, employment, home value and job creation by new businesses to determine which areas have had the most dramatic shifts.
Some of the biggest changes took place in the South — with eight of the top 10 most-transformed cities located in southern states. At the same time, a majority of the 10 least-changed cities were also in the South.
Read full story at American City & County…
The EU has issued hundreds of millions in fines, but the US is hounding big tech much more harshly. Plus, Musk's Doge time is up amid abysmal Tesla earnings
Summary:
Last week, the European Union imposed significant fines on Apple (£500 million) and Meta (£200 million) for violating the EU Digital Markets Act (DMA), which promotes fair competition and user choice in the tech sector. These penalties, the first under the DMA, have sparked tensions with the Trump administration, which labeled the EU's actions as “economic extortion,” signaling potential U.S.-EU friction over tech regulation.
While these fines are substantial, they are less consequential compared to the intense scrutiny tech giants face in the U.S., where antitrust lawsuits threaten their fundamental business models. The U.S. Department of Justice is aggressively pursuing antitrust cases against Apple, Amazon, Meta, and Google for alleged monopolistic practices. Meta's ongoing trial could force it to divest Instagram and WhatsApp, while Google, having lost two major antitrust cases, faces a potential court order to sell Chrome, its dominant web browser.
A potential divestiture of Chrome could profoundly impact Google's ecosystem, reducing the personalization of services like YouTube and Google Search, which rely on user data for targeted advertising. While the EU's fines highlight its regulatory authority, the U.S. antitrust cases pose a more existential threat, potentially reshaping the tech industry's structure and consumer interactions with these platforms.
Read full story at The Guardian…
Cybersecurity company NordVPN is issuing a warning after detecting what they call a “triple whammy” of threats to Google users using platforms like Google Calendar, Google Meet and Gmai
NordVPN spokesperson Gerald Kasulis said the Google Calendar scam could load malicious links directly into your Google Calendar, depending on your settings.
“So we saw an increased number of emails come in with Google Calendar invites attached straight to the email,” explained Kasulis. “So as you can imagine when you send out a Google Calendar, that just attached automatically to the email and most of the time it automatically attaches to your calendar and sometimes there's auto acceptance in the settings preset.”
Read full story at NBC WJAR 10 News…
Microsoft's Recall feature, combined with existing vulnerabilities in linked-device messaging, poses a severe threat to digital privacy.
Summary:
In a concerning development for digital privacy, Microsoft has relaunched its controversial Recall feature for Copilot PCs, which continuously screenshots everything displayed on a user's screen and stores it behind a simple PIN code. This move comes shortly after the NSA warned about vulnerabilities in secure messaging platforms like WhatsApp and Signal, particularly when these apps are linked to PCs or other devices. The combination of these issues significantly undermines the security of encrypted communications.
As reported by Ars Technica, even if a user (User A) avoids enabling Recall on their device, they have no control over whether others (Users B through Z) have it active on their Windows PCs. Any content User A sends to these users—such as messages, photos, or sensitive documents—will be captured, processed with optical character recognition, analyzed by Copilot AI, and stored in an indexed database on the recipient's device.
Read full story at Forbes…
The center, backed by the EPB public utility and others, will serve as a quantum networking and computing hub and help develop applications for the technology.
Chattanooga, Tennessee, will host the nation's first quantum technology center to provide commercial access to quantum computing and networking, its public utility announced late last week.
EPB, the power utility that has already backed the city's fiber network and has been a key player in Chattanooga's push towards quantum technology, said it will jointly develop the center alongside quantum company IonQ to provide commercial access to quantum computing and quantum networking. It will be known as the EPB Quantum Center.
Under the partnership, IonQ will establish an office in Chattanooga to provide quantum computing, networking, and application development support and training.
Read full story at Route Fifty…
Utilities, tech firms, and investors race to repurpose coal plants for new energy sources.
Summary
The surge in electricity demand driven by AI and cloud computing has sparked renewed interest in repurposing retired coal-fired power plants in the U.S. These sites, such as the former Homer City Generating Station in Pennsylvania, demolished in March 2025, offer a critical advantage: existing high-voltage grid connections. This infrastructure allows faster deployment of new energy sources like natural gas, solar, battery storage, and nuclear power, bypassing the lengthy permitting process for new transmission lines.
Utilities, tech companies, and investors are racing to capitalize on these “brownfield” sites to meet the growing power needs of data centers, which face yearlong delays for grid connections. Federal incentives, including tax credits and loan guarantees, further encourage redevelopment. President Trump's push for “energy dominance” includes emergency measures to extend the life of some coal plants, though many are still slated for retirement due to economic and environmental pressures.
Read full story at Finance&Commerce…
AspenTech VP of power and utilities, Sally Jacquemin, shares how software and artificial intelligence are making utilities smarter.
The grid is getting smarter, and forced to make sense of gobs of new data, electric and gas utilities must do the same.
Leaning on operational technologies (OT) providers like Aspen Technologies might feel like a far cry from assembling Avengers, but software is the key that unlocks the grid of the future.
“You'll find our digital solutions in utility control rooms around the world, helping utilities ensure the lights stay on,” offered Sally Jacquemin, AspenTech's VP of power and utilities, in an interview with Factor This content director Paul Gerke at DISTRIBUTECH (DTECH) in March.
Watch on YouTube…
Read full story at Factor This…