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first published week of: 10/27/2014
It should surprise exactly no one that mobile usage and location-based technologies are taking over the world. With more iPhones being shipped every day than humans being born, it’s not hard to see that it won’t be long before there are more smartphones in the world than people.
And while smartphones and tablets have been around for several years now, we are starting to reach a tipping point on many fronts where these devices are becoming an integral part of our lives – so much so that they are often the last thing we look at before we go to bed and the first thing we check when we wake in the morning.
So, what does this all mean for marketers? As I’ve written in other posts, the mobile phenomenon is a game-changer for marketers.
Mobile proliferation is allowing for a ton more of data to access and analyze. It is creating new ways to reach target audiences now that we know where they are (and when they are). Smart devices are allowing for radical new payment systems. And most importantly, they are dramatically impacting how people search, research and shop — both online and in person.
To help frame the opportunity, here are some key mobile and location-based statistics that all marketers should be aware of. continued…