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first published week of: 08/31/2020
YMCA Uses Location Intelligence to Match Programs to Member Needs
by Jen Van Deusen and Emily Swenson
The United States is home to more than 2,600 branches of the YMCA, serving around 20 million members, or one out of every 16 Americans. It is perhaps the only institution so universal it can be identified by a single letter.
But this ubiquity presents a challenge. Every Y serves communities with different needs. In a diverse society, it can sometimes be difficult to discern those needs let alone satisfy them.
Adding to this challenge is the Y’s federated structure. YMCA of the USA (Y-USA), the national resource office for local YMCAs, provides support for the more than 800 independent nonprofits that operate each facility. “Because we are everywhere, decisions about where to invest can be difficult,” said Maria-Alicia Serrano, Y-USA’s senior director of Research, Analytics, and Insights.
Read full story at Esri Blog…