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first published week of: 02/19/2018
These and many other excellent insights are from Dresner Advisory Services’ 2018 Location Intelligence Market Study, part of the Wisdom of Crowds® series of research. Location Intelligence is a form of Business Intelligence (BI) where the dominant dimension of analysis is geography or location with data points overlayed on an interactive map interface. Please see page 11 of the study for the methodology. What makes this report noteworthy is the depth of analysis of the key dynamics, current and future state of Location Intelligence in 2018 and beyond. With the growth of visualization and the rapid emergence of the Internet of Things (IoT) technologies, Location Intelligence is becoming integral to new business models and approaches to gaining insights not accessible before.
Key takeaways from the study include the following:
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