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first published week of: 05/22/2017
Earning more clients isn’t easy, is it? It requires you to make sure that you’re always ahead of the competition. If you’re not adopting the latest and most effective techniques, you run the risk of being left behind.
The key to effective marketing is making sure you’re targeting the right prospects. In order to be successful, you must be able to discern which prospects are most likely to become customers. This is where geo-fencing and geo-targeting come in. Using these tactics, you can more easily reach the people who might be willing to become recurring customers.
What Is Geo-Targeting?
Geo-targeting is a technique that involves delivering different types of content to one of your customers based on their location. You can use geo-targeting to reach out to customers through paid marketing, organic search and email marketing. You can also geo-target through social media as well.
Reaching out to people in a particular region can provide several benefits. Depending upon the type of services or products you offer, you can tailor a more customized solution to prospects in a particular location. For example, let’s say you have a clothing line. If you’re targeting customers in the Pacific Northwest, you might market warmer types of clothing since the people in that region are more likely to be looking for garments that will help them combat the cold weather. Makes sense, right?
Geo-targeting works well for both new and repeat customers. However, if you’re looking for a way to promote customer loyalty, you might consider geo-fencing.
What Is Geo-Fencing? Read full story at Kim Komando…