|
first published week of: 01/12/2015
In the days prior to one-click buying online, the practice of geo-marketing — advertising that is tied specifically to a business’s location — was manifested in billboards, cinderblock-size business phonebook listings, local TV, radio, and so on. But the rise of mobility and the “always on, always connected” lifestyle of smartphone-toting consumers has prompted a shift in how the idea of place-based marketing has evolved.
Over the course of 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. 2014 showed these tools more strongly embedded in digital ad campaigns than ever before. Here location-advertising news site GeoMarketing takes a look back at 10 campaigns that pioneered in the space. continued…