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first published week of: 07/27/2015
This month, news broke that Uber acquired a significant chunk of Microsoft Bing’s mapping assets. This included about 100 employees and guesstimates of licensed intellectual property from the Redmond, Washington giant.
In March, Uber’s first mapping acquisition was San Jose-based deCarta. It paid an undisclosed sum for the company that helped power GM’s OnStar turn-by-turn navigation system.
Buying both of these map companies in three months was a smart move for a startup experiencing tremendous growth, and even fiercer competition.
Uber Acquired Mapping Companies to Improve Logistics
Uber is constantly testing and expanding the range of possibilities for customers to use its services. continued…